In the vast world of technology, everyone is taking their business online and counting the increasing numbers of customers that are trickling in. However, this is not as easy as it seems. Making your website visible is key hence the need for SEO Portland (Search Engine Optimization). If your company’s website does not appear on the first three pages of google, yahoo or bing, your clients may not even know you exist. This means that the website will not even be useful in bringing customers your way. Search engine optimization make you relevant in online platforms. If done correctly, it could make yours appear on the first 3 pages will means that you have the potential of transforming millions of visitors into customers.
1. Check their References
Hiring an SEO expert is key in effective online marketing and visibility of your business. With the emerging numbers of technicians in SEO, it is important that you understand exactly what to look for in terms of qualifications. You cannot tell of a person’s expertise in this field just by looking at them but you can perfectly do so through their references. They should be able to provide a well compiled list of references with their contacts alongside their names. In addition to this, they should provide a list of websites that they have worked on and judge their efficiency by the performance of the website. When speaking to the references, ask them if they noticed a positive impact on their search rankings.
2. Techniques Used in Search Engine Rankings
This is not the time for a technician to be mean with the techniques that they plan to use in search engine ranking. They should be open and go into reasonable detail on their plan of technique that they intend to use for your website. They should be willing to discuss the strategy that they intend to use in raising your search engine ranking. They should further discuss with you the estimated time that the strategy will take to achieve the SEO goal that you set.
3. Do They Adhere to Search Engine Webmaster Guidelines?
Hiring a technician who isn’t conversant with search engine rules may land you in a lot of problems. This is especially so if they choose to use the ‘lazy boy’ tactics such as generating spammy content to your website and including hidden bogus texts and links as a shortcut. When detected by the web spiders, your website will be relegated to low search results ranking. Severe consequences such as banning your website could be taken altogether.
Top SEO experts advise that you should turn the other way and run for the hills if a technician guarantees to earn you a number one google ranking. This is especially so if they purport to have insider tactics and relationship with google. Search engines are the most fair when it comes to ranking websites. Your hard work and sharp skills in SEO is what’s going to earn you a high spot on the rankings. What the tech guy should guarantee is to do their very best to ensure that yours earn a fair chance at earning a high rank.